On Friday the 29th, Sid will preside over Russia’s very first barber battle, Barber King.
The pioneering event, held in association with the Simushka Academy, will be hosted at Moscow’s Golovu S Pletch – a trendy new venue combining a hair salon and bar.
Six barbers, previously selected at a casting, will take to the stage to present their models. Not only will the barbers have to show their skill, but also their ability to adapt and improvise.
The contestant’s will not choose their own models; instead, guests will have the chance to win a place in the show. Upon entry, gentlemen will be presented with a pile of chips and head to the blackjack tables. The lucky (or skilled) winners will take a seat on stage in one of the barber’s chairs.
Sid will be the head judge with local celebrities completing the judging panel. The winner, along with the second and third placed barbers, will win tickets to Sid’s barbering course at the Simushka Academy and a Lock Stock & Barrel product set.
The exciting event is already garnering a lot of interest from the media; a host of press, bloggers and celebrities are set to attend!
Follow us on Twitter & Instagram (@sottungacademy and sidsottungacademy, respectively) for updates throughout the show.